Create personalized customer journeys, automate marketing engagement, nurture prospects, and connect marketing with sales using Microsoft Dynamics 365.
Sarakadiya helps businesses implement and optimize Dynamics 365 Marketing / Customer Insights – Journeys to create connected customer experiences, improve marketing efficiency, and turn engagement into business outcomes.
Customers interact with your business across websites, emails, events, forms, sales conversations, and other touchpoints.
When customer data and marketing activities are disconnected, it becomes difficult to deliver relevant experiences at the right time.
Microsoft Dynamics 365 Customer Insights – Journeys enables organizations to engage customers in real time, create journeys based on customer interactions, personalize communications, and measure engagement.
Sarakadiya helps you configure those capabilities around your customer lifecycle, marketing strategy, data, and business goals.
Bring together the customer information needed to understand your audience.
Create targeted audiences based on customer attributes and interactions.
Deliver relevant content through email, text, push notifications, and other supported channels.
Create journeys that respond to customer actions and business events.
Adapt content and experiences to individual customer needs and behavior.
Build relevant engagement paths that help prospects and customers move forward.
Measure engagement, journey performance, and customer interactions to improve future experiences.
It’s about understanding who your customer is, what they’re interested in, how they’re interacting with your business, and what experience should come next.
Our Microsoft Dynamics 365 Marketing experts can help assess your current marketing environment, identify opportunities for improvement, and design a solution aligned with your customer engagement goals.
Sarakadiya helps organizations connect marketing, customer data, sales, and customer engagement through Microsoft Dynamics 365.
We start with your customer lifecycle, marketing processes, audiences, data, channels, and business objectives.
Our team helps you plan, implement, configure, integrate, customize, and optimize your Dynamics 365 environment.
We design journeys around real customer interactions rather than simply replicating traditional campaign processes.
Use customer data and behavioral insights to create more relevant experiences.
Connect marketing engagement with sales processes to create a stronger path from prospect to customer.
Connect marketing with Sales, Customer Insights - Data, Customer Service, Power Platform, Microsoft 365, and other business systems where appropriate.
From implementation to optimization, support, enhancements, and future capabilities, Sarakadiya stays with you beyond go-live.
Whether you’re implementing Dynamics 365 Marketing for the first time, transitioning from legacy marketing capabilities, or optimizing your existing environment, Sarakadiya supports the complete transformation lifecycle.
Build a Marketing Strategy Around Your Customer Journey
We assess your customer lifecycle, marketing processes, data, technology landscape, channels, and objectives to define the right Dynamics 365 approach.
Turn Your Marketing Strategy into a Connected Platform
From discovery and solution design through configuration, testing, training, and go-live, we help implement Dynamics 365 Marketing around your business.
Create Journeys That Respond to Customer Behavior
Build automated experiences that respond to customer interactions and guide customers through relevant engagement paths.
Microsoft currently supports both trigger-based and segment-based journeys.
Microsoft’s current journey capabilities support both segment-based and trigger-based journeys, including customer interactions that can initiate or influence journey paths.
Automate Engagement Without Losing Relevance
Reduce manual marketing work by automating customer engagement based on actions, audience criteria, and journey logic.
Create More Relevant Customer Communications
Create personalized email experiences using customer information, dynamic content, and journey context.
Email marketing, personalization, and dynamic content are current Customer Insights – Journeys capabilities.
Turn Customer Interest Into Meaningful Engagement
Connect lead capture and marketing engagement with structured nurturing journeys.
Capture Customer Interest at the Right Moment
Create forms and customer interactions that support lead capture and journey engagement.
Turn Events into Connected Customer Experiences
Plan and manage events while connecting registrations and participation with broader customer journeys.
Event planning remains part of Microsoft’s current Customer Insights – Journeys documentation.
Turn Customer Data into Actionable Audiences
Use customer information and behavioral signals to create more relevant audiences and experiences.
Microsoft currently supports segments based on marketing website interactions such as page visits and clicks.
Understand What Customers Do Next
Use engagement and journey data to understand customer behavior and improve marketing performance.
Microsoft provides journey and cross-journey analytics, including visibility into customer paths and engagement at individual journey steps.
Keep Your Marketing Environment Performing
Get ongoing functional and technical support to maintain and continuously improve your Dynamics 365 Marketing environment.
Connect customer data, audiences, journeys, content, channels, and analytics to create personalized marketing experiences and respond to customer interactions in real time.
Engage Customers at the Right Moment
Create journeys that respond to customer actions or engage defined audiences.
Automate Customer Engagement at Scale
Create automated processes that respond to customer interactions and business events.
Coordinate Marketing Activities Around the Customer
Plan connected marketing activities and deliver relevant communications throughout the customer journey.
Technical wording note: I would avoid promising traditional “campaign management” features from the old outbound-marketing module. Microsoft’s current product architecture centers on real-time journeys and customer engagement.
Move Prospects From Interest to Action
Capture customer interest and use automated engagement to nurture prospects.
Reach the Right Audience With the Right Message
Create targeted audiences using customer attributes, behaviors, and interactions.
Create Personalized Customer Communications
Build targeted email experiences using personalization and dynamic content.
Meet Customers Across Their Preferred Channels
Create journeys that use supported communication channels based on customer needs and interactions.
Microsoft’s current product supports email, text, and push notification channels in customer journeys.
Make Every Customer Interaction More Relevant
Use customer information and dynamic content to create personalized experiences.
Connect Events With Customer Engagement
Manage events and connect registrations and participation with customer journeys.
Capture Customer Interest Directly
Use marketing forms to collect customer information and initiate relevant engagement.
Measure Engagement Across the Customer Journey
Understand what customers do, where engagement happens, and which journey paths perform best.
Microsoft provides contact-level insights covering interactions such as email opens, clicks, form submissions, text and push engagement.
Use AI to Accelerate Marketing Execution
Use Microsoft’s evolving AI capabilities to help marketers create content, segments, and journeys more efficiently.
Note: Keep preview features clearly labelled on the live page. Microsoft’s current Journey Creation Agent is listed as public preview.
Technology alone does not create business value – how it is configured and aligned with your marketing processes does. Sarakadiya helps organizations use Microsoft Dynamics 365 Marketing to support better engagement, personalization, automation, and customer experience.
Our Microsoft Dynamics 365 Marketing experts can help assess your current marketing ecosystem, identify opportunities for improvement, and design a solution aligned with your customer engagement goals.
Sarakadiya helps organizations adapt Dynamics 365 Marketing around their customer lifecycle, audience strategy, and business goals.
Build personalized journeys for prospects, clients, events, and long-term relationships.
Nurture prospects through complex buying journeys and connect marketing engagement with sales.
Engage prospects across longer technology buying cycles with personalized journeys.
Engage prospects, customers, distributors, and partners across complex B2B relationships.
Create personalized experiences across customer lifecycle stages.
Build relevant customer journeys around products, services, events, and lifecycle stages.
Create relevant engagement experiences while managing consent and customer communication requirements.
Engage prospective students, existing students, alumni, and other audiences.
Create journeys around enquiries, property interest, events, prospects, and customer relationships.
Engage prospects, customers, partners, and stakeholders across long sales cycles.
Connect customer engagement with the systems your teams already use.
Connect marketing engagement with leads, accounts, contacts, opportunities, and sales processes.
Use unified customer profiles and segments to support more relevant customer engagement.
Connect marketing engagement with customer service experiences where appropriate.
Connect customer engagement with field-service relationships and scenarios where relevant.
Support connected marketing and customer engagement experiences across commerce scenarios.
Support collaboration and event-related engagement across the Microsoft ecosystem.
Extend marketing processes using: Power Automate Power Apps Power BI Dataverse
Connect customer data with broader analytics and data scenarios through Microsoft's evolving Fabric ecosystem.
Integrate CRM, ERP, websites, e-commerce, event, data, and business applications through supported integration approaches.
It should help you create more relevant interactions and better customer experiences at scale.
Respond to customer interactions with more relevant experiences.
Use segmentation and personalization to deliver more targeted communications.
Automate repetitive customer engagement processes.
Connect marketing engagement with sales activities and customer information.
Create structured journeys that help prospects move toward conversion.
Create connected experiences across customer touchpoints.
Use journey and interaction insights to understand what customers respond to.
Automate relevant engagement across large audiences without relying entirely on manual execution.
Implementing Dynamics 365 Marketing is only the beginning.
Sarakadiya helps you continuously improve your marketing ecosystem, from strategy and implementation to integration, automation, optimization, and support.
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Dynamics 365 Marketing refers to Microsoft's marketing capabilities within the Dynamics 365 ecosystem. The current application is Dynamics 365 Customer Insights – Journeys, which helps organizations create real-time customer journeys, personalize engagement, automate marketing processes, manage events, and analyze customer interactions.
Customer Insights – Journeys is Microsoft's current application for creating real-time customer journeys and personalized customer engagement across supported channels.
Microsoft has transitioned the product to Customer Insights – Journeys. The legacy outbound marketing module was removed from all environments in May 2026.
It can help organizations create customer journeys, segment audiences, personalize communications, automate engagement, manage email, forms and events, nurture prospects, and analyze customer interactions.
Real-time journeys are customer engagement journeys that can respond to customer actions, interactions, or defined audience criteria. They can use channels such as email, text messages, and push notifications.
Yes. Customer Insights – Journeys supports automated customer journeys that can respond to customer interactions and business triggers.
Yes. Customer Insights – Journeys supports personalized email content and dynamic content using customer information and journey context.
Yes. Marketers can create segments using customer attributes and behavioral or interaction data. Website interaction signals can also be used for targeted segments.
Yes. Customer journeys can be used to automate engagement and nurture prospects based on their interactions and journey conditions.
Yes. Email marketing is a core capability of the current Customer Insights – Journeys application.
Yes. Text messaging is one of the supported communication channels within customer journeys.
Yes. Push notifications can be used as part of customer journeys alongside other supported channels.
Yes. Event planning and event management capabilities are part of Customer Insights – Journeys.
Yes. Customer Insights – Journeys works within the Dynamics 365 ecosystem and can connect marketing engagement with sales processes and customer information.
Yes. Customer Insights – Data can provide unified customer profiles and segments that can be used for personalized engagement in Customer Insights – Journeys.
Yes. Current capabilities include journey analytics, cross-journey analytics, engagement metrics, and contact-level insights.
Yes. Microsoft continues to add AI capabilities to Customer Insights – Journeys, including AI-assisted content and the Journey Creation Agent. Some capabilities are currently in preview.
Yes. The solution can be extended within Microsoft's Dynamics 365, Dataverse, and Power Platform ecosystem, subject to supported capabilities and implementation requirements.
Yes. It can support B2B scenarios such as lead nurturing, segmentation, events, personalized journeys, and marketing and sales alignment.
Yes. Real-time journeys, behavioral engagement, segmentation, personalization, and multi-channel communication can support B2C scenarios.
Implementation costs depend on the scope, number of users, data sources, integrations, journey complexity, migration requirements, customization, and business processes.
The timeline depends on your marketing processes, customer data, number of journeys, integrations, migration requirements, testing, and training needs.
Yes. Sarakadiya can support Dynamics 365 Marketing consulting, implementation, configuration, integration, automation, personalization, analytics, optimization, training, and ongoing support.
Connect your customer data, marketing journeys, personalization, automation, and sales processes with Microsoft Dynamics 365.
Sarakadiya can help you assess your current marketing ecosystem, identify gaps, design the right customer journey strategy, and implement a scalable Dynamics 365 solution.
